The Korean Boy Band That Build a Multi-Billion Empire

Parasocial Relationships in the 21st Century

BTS, also known as the Bangtan Boys, is a South Korean boy band that was formed in 2010 and has gone on to become the most popular music group in the world. Big Hit Entertainment, the agency behind BTS, went public in the middle of the pandemic. In less than 60 minutes, nearly $2.32 billion flowed into brokerages handling the two-day public subscription…