The Creative-Cliff Illusion: The Brainstorm to Brain Drizzle Effect

How sticking with difficult ideas leads to creative breakthroughs

Let’s start with some research-backed mental models for brainstorming ideas.

1. More ideas = Better Ideas

2. Your best ideas don’t come fast and early

3. Resilience helps shaping our ideas. Stick with the difficult ones, build on them

4. Creativity and productivity are not the same thing

5. Creativity does not drop off with time

The rest of today’s newsletter will build on…