Taylor Swift has

1. Built a massive community by engaging directly with her fans

2. Designed a portfolio of income streams

3. Said no to seemingly lifechanging deals

4. Taken on Apple to advocate for musician royalties

5. Become the most prolific musician on the planet by churning out more hits than anyone else

   We have written about Swift earlier. Before going through today’s newsletter, you should read these two essays, if you haven’t already.

Network Capital

How Taylor Swift Works: Magic of Creative Process

We have discussed pop icon Taylor Swift before. If you haven’t read the piece yet, now would be a good time. Today we will try and figure how she works. Over the course of her career, she has released 5 documentary films revealing her creative secrets. She says, “I disappear into my phone because my phone is where I keep my notes and my phone is where I…

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9 months ago · 2 likes · Networkcapital.tv

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Network Capital

Taylor Swift and the Mysteries of Web 3.0

The first era of the web about was about how we process and consume information. Yahoo, Netscape, Craigslist, AOL etc were web 1 companies. Google “won” this era. The second era gave birth to platforms that enable us interact with each other, giving us Facebook, Instagram, Twitter, YouTube, Snapchat, TikTok etc. These platforms are still alive and kickin…

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2 years ago · 2 likes · Networkcapital.tv

In this newsletter, we will explain why two leading academic institutions have created courses on her. Let’s get to it.