Stanford, NYU and Taylor Swift

How a singer became the subject of a detailed business case study

Taylor Swift has

1. Built a massive community by engaging directly with her fans

2. Designed a portfolio of income streams

3. Said no to seemingly lifechanging deals

4. Taken on Apple to advocate for musician royalties

5. Become the most prolific musician on the planet by churning out more hits than anyone else

   We have written about Swift earlier. Before going through today’s newsletter, you should read these two essays, if you haven’t already.

How Taylor Swift Works: Magic of Creative Process

+

Taylor Swift and the Mysteries of Web 3.0

In this newsletter, we will explain why two leading academic institutions have created courses on her. Let’s get to it.