Stanford, NYU and Taylor Swift
How a singer became the subject of a detailed business case study
Taylor Swift has
Built a massive community by engaging directly with her fans
Designed a portfolio of income streams
Said no to seemingly lifechanging deals
Taken on Apple to advocate for musician royalties
Become the most prolific musician on the planet by churning out more hits than anyone else
We have written about Swift earlier. Before going through today’s newsletter, you should read these two essays, if you haven’t already.
In this newsletter, we will explain why two leading academic institutions have created courses on her. Let’s get to it.