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Stanford, NYU and Taylor Swift

www.thenetworkcapital.com

Stanford, NYU and Taylor Swift

How a singer became the subject of a detailed business case study

Networkcapital.tv
Mar 19
1
Share this post

Stanford, NYU and Taylor Swift

www.thenetworkcapital.com

Taylor Swift has

  1. Built a massive community by engaging directly with her fans

  2. Designed a portfolio of income streams

  3. Said no to seemingly lifechanging deals

  4. Taken on Apple to advocate for musician royalties

  5. Become the most prolific musician on the planet by churning out more hits than anyone else

    We have written about Swift earlier. Before going through today’s newsletter, you should read these two essays, if you haven’t already.

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In this newsletter, we will explain why two leading academic institutions have created courses on her. Let’s get to it.

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