Spotify's $100M Joe Rogan Experiment

Cultural Trends, Deal Evaluation

Joe Rogan is an American stand-up comedian and TV host-turned-provocateur, who launched his podcast in 2009 – among the first movers of the medium.

He invites a wide array of guests (some controversial), including actors, musicians, comedians, politicians, entrepreneurs (you might remember Elon Musk’s on-set adventures) and conspiracy theorists on to the…