"Slutty Vegan" and the purple cow
If you start a business, try and ensure it is a purple cow
Quick notes before we get started:
"Slutty Vegan" and the purple cow
Slutty Vegan is one of the most popular vegan restaurants in the US. They started by selling fries and burgers. Nothing too remarkable about that, except that soon after getting started, it became a multi-million dollar brand loved by its customers.
The name is what author Seth Godin would call a purple cow. The premise of Purple Cow is that the old way of building businesses (making safe, average products and then marketing them by buying as much TV advertising you can afford) is no longer effective. Instead, we need to make remarkable products that customers want to talk about. The idea is that a brown cow isn’t worth telling someone about (we expect a brown/white cow), but a purple cow… that’s remarkable, that’s worth talking about.
Fun Fact: Once we saw a brown cow with a QR code tattooed on it. That’s probably a “purple cow”, wouldn’t you say?