"Make Mom Proud"

The power of an invisible audience

Believe it or not “Make Mom Proud” is an integral piece of cultural code at a billion dollar e-commerce company in the US. It is an effective, easy to understand mental model. Be it the quality of your product or your essay or the ethical choices you face, the “Make Mom Proud” (replace mom by XYZ depending on your context) filter offers an easily implem…

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