Arjun Vaidya is the CEO at Dr. Vaidya's: New Age Ayurveda. Prior to his entrepreneurial stint, Arjun graduated from Brown University, USA with a BA in International Relations and Economics. He then worked in private equity at a consumer sector focused fund, L Capital Asia (the private equity arm of the Louis Vuitton Moet Hennessy Group). In October 2016, Arjun quit his job to take on his 150-year-old family legacy of Ayurvedic formulations that his grandfather left behind. Dr. Vaidya’s aims to take the traditional science of Ayurveda to the 21st century by using innovative packaging, branding and new formats of products. Arjun was recently the first Ayurvedic Entrepreneur to be featured in the Forbes 30 Under 30 Asia List for 2019! With innovative concepts like LIVitup (Hangover Shield) and Chakaash (Herbal Health Toffees), Dr. Vaidya’s has captured the imagination of thousands of consumers to become India’s largest digital Ayurveda brand. In June 2019, Dr. Vaidya’s raised ~USD 5m (~INR 35 Cr) from the RP Sanjiv Goenka Group for the brand’s next leg of growth. Outside of work, Arjun is an advisor to football focused NGO, Just for Kicks, is a World Economic Forum Global Shaper and a Mentor at the Atal Innovation Mission.