How to redesign your social network?
How social networks work: myths, insights, and suggestions to rethink your approach to networking
Let’s start with some exciting updates from our community members
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Podcast Recommendation: The Myth of the Influencer and Other Social Network Mysteries
Analysis by Damon Centola suggests that in the past people joined such networks/movements when their friends did. German citizens joined the protest at the Wall because of their social networks. The same phenomenon explains why US citizens participated in the social protests of the 1960s. Rosa Parks made a difference because she was part of a collective movement against segregation in the American South. Aspects of this collective process of social coordination can also explain the efficacy of projects pursued by Network Capital members. They can scale their impact because they are part of a larger, coordinated set of efforts in a cohesive network.
To successfully grow a social movement, activists need to enable regular people to coordinate with one another. Participants need to feel like they are all joining together. That’s where hub projects and shared research endeavors provide the glue that makes the community tick.