How to get your book published: Insights from Juggernaut Books Founder Chiki Sarkar

Find your reader market

"You don't start out writing good stuff. You start out writing crap and thinking it's good stuff, and then gradually you get better at it. That's why I say one of the most valuable traits is persistence." - Octavia E. Butler

If you have ever thought about publishing a book, you will enjoy this riveting episode with Chiki Sarkar, the founder of Juggernaut Books. She was the founding editor-in-chief of Random House India and publisher of Penguin India from 2011-15. Authors she has worked with include Amitav Ghosh, Vikram Seth, Anita Desai, Arundhati Roy, Twinkle Khanna, and Rujuta Diwekar.

** Her baby joins us for a bit :)

Here is how you write a book proposal

While you are writing, keep the principles of slow productivity in mind

1. Doing fewer things

2. Working at a natural pace

3. Obsessing over quality

Remember, writing the book is just the first step; putting effort into marketing is essential to ensure that your hard work pays off and your message reaches the widest possible audience.

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Afterthought: "Write what disturbs you, what you fear, what you have not been willing to speak about. Be willing to be split open." - Natalie Goldberg