How to Break into Y Combinator + Building Powerful D2C Brands

Y Combinator Alumna Explains Principles of Scaling Consumer Brands

Network Capital community memberPritika Mehta is a Data Scientist turned entrepreneur. She is the founder and CEO of SockSoho. SockSoho is India's fastest growing fashion tech brand for millennial men. It was recently backed by Y Combinator in the US. She has worked with Fortune 500 companies in the US like Bank of America, Tripadvisor, etc. before starting SockSoho.

Pritika holds a Masters in Artificial Intelligence from the State University of New York. In 2018, she was chosen on the advisory board of Queen Elizabeth’s Young Leaders to advise Commonwealth leaders on AI and tech innovation. She was chosen as a World Economic Forum Global Shaper. In 2020 she was chosen by TED talks as TEDx Ambassador. 

In this masterclass you will learn

1. Mental models for scaling D2C consumer brands

2. How to scale things that don’t scale.

3. The Y Combinator experience and future expansion

Afterthought: “Trust is like insurance—it’s an investment you need to make up front, before the need arises.”

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