How Peloton is Boosting the Passion Economy?

Peloton: The Fitness Company or Content Company?

Peloton is a subscription powered company that sells state-of-the-art bikes and fitness equipment at more than $2500. The pandemic accelerated its growth and it is currently valued at over $32Billion. While the bikes and fitness accessories are popular, what makes Peloton unique is its content engine. In this newsletter we will explore how it is propel…