From Studying Literature to Building a Tech Career: Discussion with Spotify’s Arunima Anand

How to pivot your career

We live in an era of disciplinary chauvinism. While most hiring managers agree that deep generalists are precious for the modern workplace, they tend to hesitate before giving a shot to someone from a non-traditional background. That’s why it is important to study the careers of people like Arunima Anand who pivoted her career from literature and is building her category of one at Spotify, one of the fastest growing companies in the world. In this masterclass, you will learn

1. How to position yourself as a deep generalist who can add value from day 1

2. How to attract interesting opportunities in fast-growing sectors

3. How Spotify really works and why the Asian market is critical for its success

Biography

With over 12 years of experience across media, research, and digital ecosystems, Arunima brings a cross-disciplinary lens to decoding consumer behavior in complex, fast-evolving markets. Her journey spans nearly 8 years at Disney Star, where she led work across TV and digital brands —developing a deep understanding of the diverse Indian consumer.

She further strengthened her strategic and cultural insight expertise at IPSOS and Kantar, partnering with global brands like Unilever, Coke, Reckitt, and Teacher’s Whiskey across India and SEA. At LinkedIn, she harnessed the power of data-led storytelling to drive growth for enterprise accounts.
She currently leads the Marketing Science charter at Spotify, focusing on India and SEA—driving advertising impact through compelling, insight-rich narratives. Her recent focus areas include Attention in Advertising and Creative Excellence in a fragmented digital world.

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