Era of vertical social networks + Top jobs
How social media landscape is changing and what it means for incumbents
Be Real is a social network you may not have heard of. It is a rage on college campuses because it is anti-Instagram in a way. On Be Real, users, mostly GenZs, get a notification when they have to click a picture of what they are up to and share the unfiltered image on the app. Instead of trying to look glamorous and aspirational, the app encourages you…