Economics of Podcasting
Can you make a living hosting a podcast?
The number of podcasts offered tripled in a year, from 700,000 in the final quarter of 2019 to 2.2m at the end of 2020. The pandemic unleashed a whole army of podcast creators and listeners with a quarter of all Spotify users engaging with podcast content in some way.
Spotify ventured into podcasting only in 2019. It recorded a doubling in podcast list…