Danger vs Risk in Careers: BCG to Beer

Difference Between Dangerous and Risky from the Story of Sam Adams Beer Founder Sam Koch

In 1984, Jim Koch felt suffocated by his consulting job so he left, discovered his grandfather’s beer recipe in an attic, started Sam Adams, and helped kickstart the craft beer movement in America. In this newsletter we will deconstruct Jim’s career choice by understanding the difference between dangerous and risky moves.

Early days

Brewing runs deep in J…