Can Kirana Pro Challenge the Likes of Zepto and Blinkit

The ONDC Play

In one of the Bible’s most enduring stories, the young shepherd David faces Goliath, the towering Philistine warrior terrorizing the Israelite army. Armed only with a sling and a single stone, he fells the giant in a swift and surprising victory—an age-old parable of underdog triumph that resonates far beyond its ancient battlefield origins.

The quick commerce revolution is here in India with companies like Zepto and Blinkit dominating the space. Our community members Deepak and Dipankar recently entered the arena betting on India’s digital public infrastructure (ONDC) and aiming to transform “dark stores” into “bright stores” by empowering Kirana Stores. Are they the modern-day David?

• Is that even possible?

• What do the economics of Kirana Stores look like?

• What are some lessons we can learn from Instacart and Getir?

• What is ONDC and why does it matter?

• What is the industry missing when it comes to delivering to the unique wants of Indian customers?

• What does the future of quick commerce look like?

You can answer these questions by watching/ listening to this episode on Network Capital.

To learn more about India’s digital public infrastructure, read this essay by Rahul Sanghi and team.

To learn from and connect with Rahul, watch this masterclass.

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