Burgers, French Fries and a Multi-Million Dollar YouTube Empire: Mr Beast

Scaling yourself with media

Jimmy Donaldson, better known as Mr. Beast, operates six YouTube channels that collectively have close to 100 million subscribers. His videos have been watched more than 13 billion times. His ultimate aspiration is to be the Elon Musk of the passion economy.

He has productized himself and created multiple revenue streams that include a world class conten…