Brooks Brothers: Past Perfect, Future Tense

The Brooks Brothers survived two World Wars, the Great Depression and 41 US presidents but succumbed to COVID-19. What does it teach us?

Our Associate Jenya analyzes the legacy and future of Brooks Brothers. Enjoy!

Brooks Brothers is United States’ oldest clothier, widely known for having outfitted 41 out of 45 US Presidents. It was founded in 1818 by Henry Sands Brooks as H. & D.H. Brooks & Co., and was inherited by his four sons who renamed it as Brooks Brothers. Presently, it is owned …