Brooks Brothers: Past Perfect, Future Tense
The Brooks Brothers survived two World Wars, the Great Depression and 41 US presidents but succumbed to COVID-19. What does it teach us?
Our Associate Jenya analyzes the legacy and future of Brooks Brothers. Enjoy!
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Brooks Brothers is United States’ oldest clothier, widely known for having outfitted 41 out of 45 US Presidents. It was founded in 1818 by Henry Sands Brooks as H. & D.H. Brooks & Co., and was inherited by his four sons who renamed it as Brooks Brothers. Presently, it is owned …