Ambition and breakfast rituals

Nuances of time and intentionality

As many of you might now know, I have spent the last 18 months trying to make sense of the world and idea of Ambition in young India. It’s been a crazy adventure of learning, unlearning and distilling exceptions versus norms.

Today’s newsletter is a sneak peak into the book. Hope you enjoy it!

PS. This is the masterclass for the week, take sometime and learning personal branding from the brilliant Aayush.

Breakfast Rituals

The interesting thing about ambition and young India is that the focus is often disproportionately on the loud, in-your-face, stories of great successes. It's about the hustle culture, grind and quick hacks to big wins. Sure that’s true. There are many young, nifty and entrepreneurial young Indians who are rising at neck-breaking speed and getting all sorts of external validations for it. They are on the covers of magazines and are being talked about on global platforms. 

But that’s just one side of the story in India’s market for ideas and ideals. The other, slightly quieter side is learning to live on their own terms. They’re embracing slow living and defining ambition in their own way. By not following the trodden path and resisting what is expected of them, they are leading the everyday revolution of household ambition. They are like Sheivani.